Revenue Recovery for Plumbing Companies
Every missed callis a $900 emergencyfor somebody else.
Backfill answers in seconds — a company-branded text, smart qualifying questions, and a human dispatcher when it matters. Burst pipes, water heater failures, and slow web leads become booked jobs. No new hire required.
Works with your existing phone line — no CRM required
Branded SMS sent in 8s
Qualified: burst pipe · tech en route 11 AM–1 PM
The Problem
Your phones leak revenue every single week
When a tech is on a job and the office is at lunch, the phone rings out. Homeowners don't leave voicemail — they call the next contractor on Google.
85%
of callers who can't reach you never call back
27%
of service calls come in after business hours
$650+
average emergency job walking to a competitor
Assumes 62% of missed callers would have booked · Backfill recovers ~40%
Revenue leaking per year
$314,340
Recoverable with Backfill
$125,736
How It Works
From ring-out to booked job in under two minutes
Missed call detected
A homeowner rings while your team is tied up. Backfill catches it instantly — no voicemail black hole.
Instant branded SMS
The caller gets a fast, company-branded text from your business — not a generic bot number.
Smart qualification
Repair, maintenance, emergency, or replacement quote? Backfill asks the basics and captures address, system age, and urgency.
Human escalation & booking
Urgent, confusing, or sensitive conversations route to a real dispatcher or your on-call tech. Your office books the slot.
Apex Heating & Air
Backfill active
Watch It Work
Watch Backfill book a job in 20 seconds
A real run of the automatic demo — missed call in, qualified and booked job out. No human touched it. Narrated — sound on.
Try It Right Now
Feel what your callers feel
Type your mobile number. Backfill will treat it like a missed call and text you the exact message your customers would get — in seconds.
Full Journey Tracking
Watch every dollar move through the pipeline
Backfill tracks the journey from missed call to completed job, so nothing falls into a spreadsheet graveyard.
The Weekly Report
Every Monday, know exactly what Backfill earned you
Owners get a plain-English summary by email and SMS: opportunities captured, jobs booked, response times, and recovered revenue — no dashboard archaeology required.
Backfill Weekly
Recovered Revenue Report
38
missed calls recovered
$41,200
booked job value
9s
median response time
14
after-hours saves
Recovered calls by day
Capabilities
A dispatcher's toolkit, without the dispatcher's salary
24/7 after-hours automated SMS
Nights, weekends, holidays — the 9 PM no-cool call gets answered in seconds and queued for your morning crew.
9:04 PM · Answered in 7sHuman dispatcher backup
Urgent, confusing, or sensitive conversations route to a real dispatcher or your on-call team member.
Smart qualification flow
Repair, maintenance, emergency, or replacement — sorted with address, system age, and urgency captured.
One dashboard for every lead
Recovered calls, qualified leads, bookings, and full transcripts — your office sees everything in one place. No double entry, no sticky notes.
Custom scripting rules
Your tone, your pricing guardrails, your escalation thresholds — tuned to how your shop actually runs.
Live contractor analytics
Response times, recovery rate, and booked value — visible at a glance, not buried in a report.
Trusted in the Field
Contractors who stopped leaking revenue
“We stopped losing Saturday-morning no-cool calls. The first month paid for the whole year.”
Mike R.
Owner, HVAC company · Dallas, TX
“Backfill caught 31 after-hours calls in our first 60 days. Nineteen of them turned into booked jobs.”
Dana S.
Co-owner, plumbing company · Columbus, OH
“Storm week used to mean 40 missed calls. Now every single one gets a text in under ten seconds.”
Chris T.
GM, roofing company · Tampa, FL
Pricing
Costs less than one recovered job per month
1–3 trucks
Solo Fleet
billed annually
- Up to 60 recovered conversations / mo
- Instant branded SMS response
- Smart qualification flow
- Email + SMS weekly report
- Review request automation
4–12 trucks
Growth Contractor
billed annually
- Unlimited recovered conversations
- Human dispatcher escalation
- Seasonal reactivation campaigns
- Custom scripting & pricing guardrails
- Live analytics dashboard
- Forgotten-estimate follow-up campaigns
Revenue guarantee: recover your fee in 90 days or we work free
13+ trucks · multi-location
Enterprise Fleet
billed annually
- Everything in Growth
- Multi-location routing rules
- Dedicated success manager
- Custom integrations & API access
- Quarterly revenue-recovery audits
Not ready to pick a plan? Watch the automatic demo or drive it yourself — your company name, your trade, booked job in 30 seconds.
FAQ
Straight answers for busy owners
No — it backfills them. Backfill catches what humans can't: simultaneous calls, after-hours rings, and leads that go cold while your team is on another line. Your office still books the jobs and owns the relationship.
Prefer a Human?
See your own missed calls turn into bookings
We'll pull a sample of your call logs, show you exactly what slipped through, and walk you through a live recovery — in 20 minutes, on your numbers.
No demo needed — sign up directly and you're live within 48 hours.
- Live within 48 hours of signup
- No dispatcher hire, no new phone system
- 90-day revenue guarantee on Growth